The Gopher isn't just our mark. It's our standard.
For more than a decade, the Gopher has stood as a true staple of Minnesota's sports culture — from lacrosse fields to hockey rinks.
At the Minnesota Athletic Club, the Gopher is more than a logo — it's a legacy. It symbolizes the athletes who put in the work, the teams who compete with pride, and the community that rallies behind them.
Every time the Gopher takes the field or the ice, it carries with it the principles we stand for.
The Gopher Story
The Gopher has always been at the heart of our identity — a symbol with deep roots from the University of Minnesota Gophers Lacrosse program. What began on those fields grew into the Minnesota Lacrosse Club, and later expanded into today's Minnesota Athletic Club — home for the multi-sport athlete.
In 2013, we embraced a rebrand that honored our history while looking forward. A new Gopher design was introduced, keeping the classic maroon and gold palette that connected us to our lacrosse roots. The mark made its official debut in 2015, replacing the original MLC logo.
The first true showcase came in 2016, emblazoned on the streamlined Cascade R helmet. That moment wasn't just about a logo — it was about a partnership. Cascade has been with us every step of the way, and our athletes continue to wear athletic gold helmets proudly.
As MAC grew, so did the Gopher. In recent years, we evolved the brand once again — retiring maroon and embracing a bold black and gold identity. This shift represents both strength and modernity, reflecting the Club's commitment to excellence across all sports.
Today, the Gopher is stronger than ever. It's more than a logo — it's a legacy.